As China shifts its industrial focus from "Made in China" toward "Created in China," a group of "hidden champions"—specialized enterprises deeply rooted in niche market segments—are stepping into the spotlight, showcasing the compelling stories of Chinese brands. Recently, Kunshan Jinsixi Hardware Products Co., Ltd. was selected to be featured on the program *Documenting Chinese Brands* (*Jilu Zhongguo Pinpai*), with an official signing ceremony held to mark the occasion. This milestone serves as a powerful recognition of the company’s unwavering commitment to quality and continuous innovation. It also stands as a vivid testament to the broader evolution of Chinese fastener enterprises—a transition from simple "manufacturing" to "intelligent manufacturing," and from merely offering "products" to building a recognized "brand."

Kunshan Jinsixi Hardware Products Co., Ltd. is a professional manufacturer of high-strength screws, stainless steel screws, and various non-standard fasteners. Integrating R&D, design, production, and sales, the company operates under its own proprietary brand, "Jinsixi." Its core team has dedicated over two decades to the high-end fastener sector. Since the brand’s inception in 2017, Jinsixi has consistently adhered to a philosophy of "quality as the foundation, innovation as the soul, and the customer as the priority." By embedding a spirit of craftsmanship, a drive for innovation, and a customer-first ethos into its corporate DNA, the company has earned a strong reputation and distinct brand recognition within the industry.

The name "Jinsixi" carries a profound meaning: "forging excellence with craftsmanship, ensuring quality as fine as silk, and achieving mutual success and shared joy." This reflects both an uncompromising pursuit of precision, stability, and reliability, and a commitment to fostering a symbiotic, mutually beneficial ecosystem where the company creates shared value alongside its customers, employees, and supply chain partners. Through years of rigorous, pragmatic, and detail-oriented operations, Jinsixi has focused on addressing industry pain points and enhancing the value of its supporting products. It has gradually grown into a benchmark enterprise in the domestic high-strength fastener sector, earned recognition as a designated scientific research and development institution in Kunshan City, and ranks among the industry leaders in terms of overall capability.

Innovation serves as the core driving force behind Jinsixi’s steady development. The company prioritizes a technology-driven approach, placing R&D at the forefront. With a professional R&D team—comprising 11.5% of its total workforce—and an annual investment of 3 million RMB in new equipment, Jinsixi focuses on developing comprehensive solutions for fastener forming, thread rolling, and inspection. The company delves deep into manufacturing process improvements, the application of novel materials, and advancements in surface treatment technologies, consistently achieving breakthroughs in critical industry-wide technical challenges.

Backed by a robust technical foundation and its status as a Kunshan-recognized R&D institution, Jinsixi continuously iterates its processes, optimizes product structures, and upgrades digital services. This drives the evolution of its offerings toward higher precision, greater strength, and increased environmental sustainability. As one of the domestic enterprises with the most extensive inventory in the high-strength fastener sector, Jinsixi leverages innovation to solidify its commitment to quality, steadily expanding its brand influence within the high-end fastener market.

Guided by the principles of integrity and quality, Jinsixi has built a comprehensive product system covering a full range of categories, specifications, and surface finishes. With over 20,000 SKUs, the company offers standard surface treatments—such as zinc plating, nickel plating, Dacromet, and black oxide—while also providing customized solutions like black zinc and zinc-nickel alloy plating to meet the diverse, specific needs of its clients. All products are manufactured using eco-friendly processes and are supported by RoHS and SGS test reports, ensuring they are environmentally safe and of strictly controlled quality. With an inventory of over 40 million finished units and a supply chain defined by rapid delivery, consistent quality, and customization capabilities, Jinsixi’s products are widely utilized across sectors including automotive automation, photovoltaic new energy, energy storage, robotics, medical devices, 3C electronics, semiconductors, and aerospace.

The company has established a comprehensive quality control mechanism that spans the entire lifecycle—from R&D, procurement, and production to inspection and after-sales service—firmly adhering to the core tenets of "quality first" and "customer-centricity." Driven by superior quality and consistent service, the company has maintained a customer repurchase rate of over 90% for three consecutive years. It has earned numerous accolades, including recognition as a "Science and Technology-based SME in Jiangsu Province," a "Private Science and Technology Enterprise in Jiangsu Province," a "National High-tech Enterprise," and a "Provincial-level Specialized, Refined, Unique, and Innovative (SRUI) SME." Furthermore, it has been awarded an AAA-grade corporate credit rating and designated as an "AAA-grade Enterprise for Honoring Contracts and Keeping Promises" in Jiangsu Province—all of which have continuously bolstered the brand’s credibility.

Following a series of rigorous audits, Kunshan Jinsixi Hardware Products Co., Ltd. has been successfully selected for inclusion. This honor not only acknowledges the company’s past achievements but also reflects high expectations for its future role as a model of "specialized, refined, unique, and innovative" (SRUI) development and high-quality, intelligent manufacturing.

After conducting in-depth site visits, thematic evaluations, and comprehensive reviews, the program team identified Jinsixi as an exceptional example within the domestic high-strength fastener industry—a company that embodies the "SRUI" spirit while successfully expanding its own brand into international markets. Leveraging over two decades of industry experience and nearly ten years of dedicated brand-building, Jinsixi adheres to its core philosophy—"Forging excellence with craftsmanship, ensuring quality as fine as silk"—to overcome critical industry challenges related to the strength, precision, and consistency of high-end fasteners. The company was selected for its outstanding potential as a subject, offering both significant value and practical, actionable content. It aligns perfectly with the program’s mission to "identify enterprises that uphold craftsmanship, prioritize quality, and demonstrate innovation." Moreover, it resonates with the strategic objectives for the start of the "15th Five-Year Plan" period—advancing the nation’s status as a manufacturing and quality powerhouse, and fostering the high-quality development of "SRUI" SMEs. Through the precision manufacturing of a single screw, Jinsixi exemplifies the broader transformation of Chinese manufacturing: shifting from a model defined by sheer scale and breadth toward one characterized by precision, strength, and sophistication.

A brand is the soul of an enterprise, and its culture serves as the foundation. Building upon more than 20 years of industry craftsmanship, Jinsixi has cultivated its brand through an unwavering commitment to quality, a strong sense of responsibility, and continuous innovation—establishing a professional and reliable reputation within the high-end fastener sector. As the tenth anniversary of the Jinsixi brand approaches, its inclusion in the "Documenting Chinese Brands" (纪录中国品牌) initiative serves as a significant testament to a decade of dedicated pursuit—and marks the beginning of a new, ambitious journey for the company.

"To build a first-class enterprise and establish a century-old brand" is the corporate vision defined by Jinsixi. It is hoped that the company will remain steadfast in its original mission, continue to deepen its focus on its core business, and consistently enhance its technical prowess, product quality, and supporting service capabilities. By steadily advancing toward becoming a leading, highly-regarded high-end fastener brand in China, Jinsixi will empower precision manufacturing through technology and write a new chapter of high-quality development through concrete, diligent action.